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±±¾©Èü³µpk10 UK topic page, a collection of CRMCustomer Insight articles and analysis

Articles: 723 Results
Jon Wilkins

The tragedy of Olive Cooke reveals a lack of humanity by charity marketers

The voluntary codes of contact under which charities operate do not appear to be working. Jon Wilkins, executive chairman of

Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

The AOP (Association of Online Publishers) and the PPA (Professional Publishers Association) partnered last week to hold Smart Data Live!,

The Co-operative Bank: reviews CRM

Co-operative Bank reviews CRM after separation from Co-operative Group

The Co-operative Bank has signalled a potential departure from its joint agency arrangements with former parent company Co-operative Group by

Mel Edwards

The year ahead for customer engagement

In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and

Cigna: hires Raap to its creative, media and data accounts

Rapp awarded full-service business for Cigna

Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way

Nectar: focusing on loyalty more beneficial than hunting the lowest price

Why discounting can put your customers' loyalty at risk

As supermarkets and retailers fight to offer the lowest prices, Jan-Pieter Lips, EMEA president at Aimia - the company behind

Rapp hires Alexei Orlov as CEO

Rapp appoints Alexei Orlov as global chief executive

Rapp has hired Alexei Orlov, a former chairman of Wunderman Worldwide, as its chief executive, replacing Bob Horvath, who will

Rapp: joint executive planning directors Rob Reason and Shiona McDougall

Rapp merges data, creative and media strategy teams

Rapp, the digital and direct agency has integrated all of its strategy and enablement specialists across its data, creativity and

Nest: internet-enabled thermostat is being introduced by Npower

Npower partners Google-owned Nest Labs to take on British Gas' smart home products

Npower is taking on British Gas in the smart home sector by partnering with Google-owned Nest Labs to offer its

Land Rover UK: appoints Lida to its retail marketing account

Land Rover UK expands relationship with Lida

Land Rover UK has moved its retail marketing account to Lida, the M&C Saatchi digital and direct agency, following a